COVID-19 Public Health Campaigns
Our aim was to increase COVID-19 Vaccination uptake through social media public health campaigns in order to help communities most impacted by the COVID-19 pandemic.
In collaboration with companies like Teak and White Board Geeks, we put together videos with religious leaders and doctors sharing their reasons for getting vaccinated & why we should all get the COVID-19 vaccine.
A social media-based public health campaign to promote COVID-19 vaccine uptake with Physician Messaging
The goal of this campaign is to increase COVID-19 vaccination uptake across the US, with a specific focus on reaching underrepresented communities. This public health campaign was disseminated as Facebook ads, centered on a representative group of physicians conveying their own messages that the COVID-19 vaccine is safe and effective. From April 9-30th, the videos appeared on Facebook newsfeeds 54.4 million times, reaching 9.9 million individuals an average of 5.5 times each.
-led by our Postdoctoral Fellow, Isabella de Vere Hunt, MD