A social media-based public health campaign to promote COVID-19 vaccine uptake with Religious Leaders

We created a social-media based public health campaign utilizing faith-based messaging to increase COVID-19 vaccine uptake in faith groups across the US. Survey data collected by PRRI-IFYC (March 2021) indicates high rates of vaccine hesitancy in various religious groups across the US. Furthermore, it suggests that faith-based approaches to vaccine hesitancy could be a salient approach to shifting attitudes in individuals with strong attachments to religion. This campaign builds on earlier campaign efforts to promote COVID-19 vaccine uptake centered on messages delivered by physicians.

-led by our Postdoctoral Fellow, Isabella de Vere Hunt, MD