Get Vaccinated! It is our way out of this pandemic!

Vacunese! Es neustra forma de salir de esta pandemia!

A social media-based public health campaign to promote COVID-19 vaccine uptake with Physician Messaging

The goal of this campaign is to increase COVID-19 vaccination uptake across the US, with a specific focus on reaching underrepresented communities. This public health campaign was disseminated as Facebook ads, centered on a representative group of physicians conveying their own messages that the COVID-19 vaccine is safe and effective. From April 9-30th, the videos appeared on Facebook newsfeeds 54.4 million times, reaching 9.9 million individuals an average of 5.5 times each.